We at neusta Grafenstein love a challenge. Amongst other things, we specialise in putting unfamiliar destinations (back) on the touristic map. We succeeded in doing this with Iran a few years back, and now we’re striving to achieve similar success with Sudan.
As a follow-up to our participation in the ITB 2017 and the Interdive in Friedrichshafen, we organised the first Fam Tour for representatives of the media and tour operators in the little-known country on the Red Sea. The mix of participants turned out to be extremely propitious and the seeds that were planted are already bearing their first fruit. This has led to Sudan being included in the programmes of several tour operators. It was agreed to hold discussions on investment to develop the tourism infrastructure in the Red Sea State coastal province, specifically in the hotel industry and diving tourism. The next Fam Tour has been booked out for weeks. In April, journalists and tour operators will immerse themselves in the culture and the mysterious underwater world of Sudan – quite literally. In parallel to this, an additional trip is being offered focusing on cultural and round-trip tourism.
A few years ago, we successfully positioned Iran as a travel destination. Thanks to two extremely positive press trips, we were able to reach an audience of millions and Iran was included in numerous tour operators’ programmes.
Also in the case of Sudan, we have to counter the negative reporting of recent years with a positive message. Following the recent ending of sanctions against neighbouring Egypt, one can reasonably hope that the country will develop into an attractive tourist destination. With its pristine beaches and underwater worlds and its fascinating culture, it has much to offer. “The crucial issue is how Sudan is perceived by potential travellers when they are doing their online research”, says Frank Grafenstein, Managing Director of neusta Grafenstein. It’s for this reason that the agency is currently working on a three-pronged approach:
- Getting Sudan included in the tourism programme of cultural tour and diving holiday operators
- Public relations work aimed at German-language diving publications and quality media of the daily and weekly newspapers with a focus on online media
- Setting up a German-language website for Sudan that serves a mix of general interest and news articles.
We’re totally committed to the job of representing the Sudan and Iran successfully. Our success is reflected in our expertise representing all of our customers. Besides the Jamaican Tourist Board, it has allowed us to sign up tourism service providers like a new inbound in Oman. We’re assisting them in marketing their services on the European markets. Always on the search for new shores, we’ll be working hard over the coming months to get additional destinations in African and the Pacific region on board too.