More than 10,000 exhibitors will be competing for the attention of journalists at the ITB. Promoters of tourist and themed routes face a particular challenge: How to attract the press? To save you the effort, Grafenstein Freizeit- und Tourismuswerbung GmbH are offering a special service. On all three trade-visitor afternoons during the ITB, they are holding summits on tourist and themed routes. Whatever the theme and whatever the distance, Route 66, the wine route and others will be able to make short, free-of-charge presentations to interested journalists.
At the world’s largest travel fair, the promoters of tourist and themed routes can be easily overlooked amongst all the bustle. They are faced with an important question: How to attract journalists at the stand for their destination? As a promoter of tourist and themed routes you will be competing with all the other offerings within the destination. Some routes are transregional or transnational – so where will journalists find you? Many routes, especially the smaller ones, do not have the budget to make their own presentations, but still have a need to communicate with journalists.
The promotion of themed routes is, however, highly relevant: 34.5 percent of visitors are interested in cultural tourism and 29.9 percent in activity, adventure and cycling tourism. Frank Grafenstein, managing director of the press agency says: “We already have years of experience in bringing journalists together with tourist destinations and service providers. Representatives from the media can meet those from the industry at our speed-dating events”.
During the 2-hour summits, themed route promoters have 5 minutes to present their offerings with concluding discussions with journalists. Grafenstein says: “Together with other promoters of tourist and themed routes, you present you own particular offering – free of charge! Journalists get plenty of information within a short space of time on topics of interest to their readers. We create synergies rather than competition: by making the work easier for journalists, we make the work for themed route promoters easier. Whether it’s the wine route, the fairy-tale route, Route 66 or the Cape Namibia Route, we bring people into contact with each other.”
Those interested in promoting their tourist and themed routes can contact Florian Bux: Tel.: +49. 030 80 58 59 2-71 firstname.lastname@example.org
Journalists can contact Frank Grafenstein: Tel.: +49. 030 80 58 59 2-90 email@example.com
Wednesday, 9 March, 14-16 h
Thursday, 10 March, 13:30-14:30 h and 16:00-17:00 h
Friday, 11 March, 14-16 h
At the Grafenstein Freizeit- und Tourismuswerbung GmbH stand in Hall 5.3./107