Grafenstein will continue to advise adamare SingleReisen, the tour operator for singles holidays, on PR issues and blog content.Grafenstein will also be managing the company’s online portal siree – the singles travel specialist – which, like adamare, is a subsidiary of best mood events GmbH & Co KG. siree is the first and only travel portal clearly tailored to the interests of single and solo travellers.
Tour operators like adamare are under pressure to produce relevant public relations content at a steady rate. To this end, Grafenstein created a unique and distinct symposium for singles in autumn 2013 that would make it easier for the media to report on the interests of single people (and, therefore, also adamare’s tours). The Berlin agency is in the process of developing this concept further, and is planning an award night for May 2015.
The main prize will be awarded to personalities/ companies/ public organisations that have championed the interests of single people. The main focus is on unusual ideas and life plans that reveal the full potential of life as a single person.
