Influencer marketing is a form of marketing whereby companies and agencies work together with opinion makers capable of conveying advertising messages to target groups. It is currently the most popular marketing method for acquiring customers. According to a survey, two out of three marketing managers will in the coming years again increase budgets for influencer marketing, reason enough to examine the topic more closely. It’s a good thing that team neusta has experts who are very familiar with influencer marketing. With trusted blogs GmbH , we have access to a start-up that specialises in working with influencers. We discover the advantages of influencer marketing from trusted blogs founder Eduard Andrae, himself a blogger and thus a so-called “micro-influencer”. He explains the opportunities offered by working with influencers, the goals that can be achieved, and the risks and side effects that need to be considered. Eduard Andrae will give us a short talk during the workshop “How to reach the Germans” in Berlin (22.11.) and Frankfurt (27.11.) – and of course respond to all our questions.
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