The HA Hessen Agentur has instructed Grafenstein to come up with a campaign especially for the federal province North Rhine-Westphalia. Aim: To tempt more holidaymakers to Hesse from the metropolitan areas of NRW.
The centrepiece of the campaign is a short film which elaborates on the key topics: city life, experiencing nature and the countryside, and wellness. Saying that the campaign is making use of storytelling isn’t giving much away. The basis for this is stories told by the locals of Hesse.