Influencer marketing is a form of marketing whereby companies and agencies work together with opinion makers capable of conveying advertising messages to target groups. It is currently the most popular marketing method for acquiring customers. According to a survey, two out of three marketing managers will in the coming years again increase budgets for influencer marketing, reason enough to examine the topic more closely. It’s a good thing that team neusta has experts who are very familiar with influencer marketing. With trusted blogs GmbH , we have access to a start-up that specialises in working with influencers. We discover the advantages of influencer marketing from trusted blogs founder Eduard Andrae, himself a blogger and thus a so-called “micro-influencer”. He explains the opportunities offered by working with influencers, the goals that can be achieved, and the risks and side effects that need to be considered. Eduard Andrae will give us a short talk during the workshop “How to reach the Germans” in Berlin (22.11.) and Frankfurt (27.11.) – and of course respond to all our questions.
By the end of 2018, neusta Grafenstein is expected to have doubled within two years the number of tourists travelling from Germany to Jamaica. Now it’s time for another island success story. Since October 2018, the agency has been responsible for Taiwan on the German tourist market. The focus for developing the market is on intensifying media activities, implementing a comprehensive digital marketing campaign, and ancillary undertakings. Taiwan tourism will benefit from the combination of our expertise in tourism and years of experience in content and digital marketing. The campaign integrates programmatic content advertising, Google, YouTube, Instagram and Facebook. Website content is also adapted according to target-group needs. The goal is to gain more traffic for Taiwan tourism. Our current service portfolio for generating traffic and users is available here. Michaela Grün and Matthias Kraft are responsible for the new account project.
Current press and blogger tours are here.
The official kick-off took place on 3 May 2018 under the leadership of Thomas Bareiß, parliamentary state secretary and federal government commissioner for tourism. A newly established advisory board together with senior representatives from the tourism industry have specified the key topics of digitisation, tourism for regions and internationalisation.
These topics represent enormous challenges for small and medium-sized enterprises (SMEs) as well as for tourism organisations, but expertise on them is often already available somewhere. It is now just a matter of bringing it together, formulating it in an understandable way and, most importantly, developing specific recommendations for action.
For example, according to a study by Phocuswright, Germany lags far behind Asia on booking tourist products and services via smartphones. Asian source markets also already have an important role in many marketing plans for tourist regions. The main challenge, in addition to overcoming language barriers, is to provide mobile booking services that are also visible behind China’s “great firewall”.
Another trend is the increasingly blurred line between work and leisure. Even in the smallest hotels, guests get a WLAN password at check-in. But there is also the opposing trend for downtime with many guests wanting to get away from being permanently online and available. How should service providers best respond to such oppositions?
neusta Grafenstein has solutions for these modern-day issues. We combine 20 years of tourism-marketing experience with the digital expertise of Germany’s largest internet agency – team neusta. As a network partner in Germany’s federal competence centre for tourism, we want to get involved at precisely this juncture. If one thing’s for sure, Germany can only continue its tourism success when all actors are made aware of the upcoming upheavals and are given the appropriate tools to master them.
neusta Grafenstein GmbH has been retained for a further year to represent the Red Sea State | Sudan as a tourist destination.
In addition to the all-important PR work, the operator is organising press trips and familiarisation tours too. This year will also see the launch of the first German-language website for this exciting tourist destination, including SEO and SEA. The marketing strategy will involve exhibiting at trade shows (including the ITB 2019 and Interdive 2018) and collaborating with the German travel trade media and other tour operators.
The new contract was signed in Port Sudan on the 13th of April in the presence of His Excellency Governor Ali Hamid, the Director for Tourism, Samia Ali Ahmed Oshiak, and Frank Grafenstein.
April also saw a delegation of six tour operators from the cultural and adventure holiday sector en route in southern Sudan with the aim of adding to their tourism programmes for German travellers in Sudan.
In order to increase awareness of the destination in the daily papers and special interest magazines, the group was accompanied by six journalists.
“We’re very confident that we can continue to grow the number of German tourists visiting the country significantly”, says Frank Grafenstein.
New hotel complexes that meet international standards are being developed along the Red Sea coast in the near future. Turkey is supporting the complete reconstruction of the former trading city and seaport in Suakin by 2020 and Russia is involved in developing the tourism infrastructure in the region around Dungonab.
72 unique diving sites along the Sudanese coast are being charted too. What makes the locations so special is their impressive biodiversity, a consequence of the strict fishery policies that are in place and that are monitored by three centres along the coast.
The Bremen-based business group tops this year’s Internet Agency Ranking with record turnover
Bremen, 23rd of April 2018 – This year saw the business group team neusta at the top of the respected Internet Agency Ranking 2018 for the first time with a consolidated turnover of around 170 million euros. The annual industry barometer of the Bundesverband Digitale Wirtschaft (BVDW) is seen as a bellwether in the German Internet agency world.
Carsten Meyer-Heder, founder and managing partner of team neusta, explains: “We managed to increase turnover in 2017 by 23 percent through primarily organic growth. The majority of our increase in sales is due to existing customers, such as TUI, VW, Germania, ProSiebenSat1 and Werder Bremen and some new customers including Hermes, Nanu Nana and l’tur. Our ability to retain and attract qualified staff has also contributed to the success of team neusta.”
The owner-managed business group which specialises in IT can look back on a strong 2017. team neusta’s core activities are in the lucrative technology sector, but the consultancy and creation sectors are also being developed significantly at the moment. The addition of two new subsidiaries, neusta infomantis and neusta forty-two, also contributed to the record sales. The Osnabrück-based company neusta infomantis specialises in mobile solutions and app development, while the core competency of neusta forty-two is in strategic digitalisation consultancy in the innovation management area.
The healthy order books have meant that new, qualified employees are being recruited on a continual basis – another important factor in our success. Over 100 new members of staff were taken on in 2017 alone. Always on the look-out for qualified new staff, a few years ago, team neusta initiated a cooperation programme with colleges and universities. “Agile and flexible project organisation methods have enabled us to establish the ideal conditions for creating a corporate culture based on self-sufficiency and trust. This special work atmosphere is part of our recipe for success and will allow us to continue growing in the future too”, says Meyer-Heder.
The next major WordPress update, version 5, is scheduled for release during the first half of this year. It will involve some pretty major changes compared to previous updates.
Whereas prior updates have generally involved minor bug fixes with outdated plug-ins, the new version could potentially present real challenges to website operators and content creators.
The new editor, named “Gutenberg”, will fundamentally change how editors enter content. The existing structure, consisting of title and body text, is to be replaced by a system of individual blocks that are then joined together, e.g. headings, text, image or even YouTube videos. In making this change, the creators of WordPress are seeking to make content entry more intuitive and for it to more closely resemble how it looks on the web page.
Gutenberg will, however, result in a large number of plug-ins and frequently used features, like custom fields, no longer functioning. It will take a while before the developers of these plug-ins release updates, and changes will have to be made to existing websites following an update to version 5 irrespective of this.
We at neusta Grafenstein are following the development very closely and are ready to assist you in making the switch-over when the time comes. In any event, we would advise you against trying to roll out the update to version 5 on your own or immediately on its release. We suggest you wait a bit first and do not hesitate to contact us for advice if your WordPress site is more than just a simple blog.
In the 1980ies Sudan vanished from the touristic map for almost 30 years due to a long row of conflicts. The country was cut of the international payments systems and a wide range of sanctions reduced international visitors to a minimum. The costal province of Sudan – the Red Sea State – was never part of the internal conflicts and hosted always some hundred divers during the winter season. neusta Grafenstein was engaged in March 2017 to represent the Red Sea State in Germany, Austria, Switzerland to increase diving tourism but also to establish Port Sudan as a starting point for study and adventure tourism.
We had to face major challenges:
- The touristic offers of the Sudan are „invisible” on the German speaking markets, there are no guide books, websites or any other information material in German language.
- The basis of German tour operators who offer Sudan is very small and none of them had the Red Sea State in the program. Even the diving tour operator focus on live-boards only although there is a touristic infrastructure in and around Port Sudan suitable for international guests.
We focussed the communication on two story lines: Red Sea State is a must see destination for any experienced diver and Sudan played a key role in the development of mankind with a first civilisation 5.000 years before the first civilisation in Egypt emerged. https://youtu.be/OyewAmTuTQ8
And in that way, Sudan is a must see destination for all cultural interested traveller.
ITB 2017 and the Interdive 2017 in Friedrichshafen showed that there is a big interest in these themes.
With press and tour operator fams in Dezember 2017 and April 2018 we could attract a wide range of leading media and special interest tour operator to feature the Red Sea State and Sudan.
In the first 9 month of it’s engagement, neusta Grafenstein increased the arrival figures from Germany by 39% to over 3.000 visitors in 2017.
Target Groups: German tour operators, journalists
Task: Lead generation and Increase awareness plus product development and diversification for the leading privately owned DMC in Iran, „Iran Doostan Tours”
Starting Point: After a longer period of crises, the leisure tourism arrivals from Germany dropped under 1500 pax per year. Only a handful tour operators in Germany stayed in this market
neusta Grafenstein was engaged in 2013 to regain market shares and extend the business. Our market analysis showed that with the election of Rohani the perception of Iran will change. This “regime change” will directly influence the touristic demand from the German market. As the first company that worked pro actively on field of Iran tourism we enlarged the group of German tour operators to more than 60 during ITB 2014. Meanwhile neusta Grafenstein and Iran Doostan Tours organised the first official journalist tours through the country in 2014 and 2015 which led to a widespread media coverage in the travel trade and consumer press. More than 5 million readers had been reached on and offline.
Result: In a very short period of time until the start of the travel season in late summer 2014 the offer of Iran tours and the demand for it had been increased significantly. In the period 2014-2015 we had been able to diversify the touristic offer and adopt it to the different types of tour operators. 2016 and 2017 the touristic arrivals from Germany were above 20.000 Pax per year. For Iran Doostan tours we could increase the numbers of Pax by over 300% in the last years.
After a long period of stagnation in arrivals, neusta Grafenstein was engaged in August 2016 to represent the Jamaica Tourist Board in Germany, Austria, Switzerland and Poland.
With our holistic destination marketing approach we detected key target groups, defined these via persona descriptions and linked our media-, advertising- engagement plus our tour-operator cooperations with the respective customer journeys. In that way we could deliver more relevant holiday experiences to the different groups of travellers in a cost efficient way: http://grafenstein.net/en/maximum-effect-through-holistic-marketing/ and http://grafenstein.net/en/portfolio/weihnachtsgeschenke-jamaica-home-of-all-right/
Another key factor was to establish a second airline, catering the service from Germany to Jamaica. With the start of Eurowings in July 2017 from Cologne to Montego Bay we had been able to double the seat capacity and to establish a higher competitiveness in regards of airfares as well. In 2018 Jamaica is connected by direct flights from Munich, Frankfurt and Cologne / Düsseldorf.
In the first year under the full responsibility of neusta Grafenstein we increased the arrival figures from all our markets significantly. From Germany we got 44% more guests which equals almost 30.000 arrivals. (Poland + 106%, Austria +19%, Switzerland +17%)
In 2017 Jamaica was the leading destination in regards of growth from Germany to the Caribbean.
1. Are you still in contact with the right decision makers?
2. Is your focus still on the right distribution channel?
3. Do you still understand your guest?
4. Do you measure your success?
5. Is the payment of your market representatives or your marketing partner based on success ?
6. Does your representation or marketing partner believe in your product?