neusta Grafenstein GmbH has been retained for a further year to represent the Red Sea State | Sudan as a tourist destination.
In addition to the all-important PR work, the operator is organising press trips and familiarisation tours too. This year will also see the launch of the first German-language website for this exciting tourist destination, including SEO and SEA. The marketing strategy will involve exhibiting at trade shows (including the ITB 2019 and Interdive 2018) and collaborating with the German travel trade media and other tour operators.
The new contract was signed in Port Sudan on the 13th of April in the presence of His Excellency Governor Ali Hamid, the Director for Tourism, Samia Ali Ahmed Oshiak, and Frank Grafenstein.
April also saw a delegation of six tour operators from the cultural and adventure holiday sector en route in southern Sudan with the aim of adding to their tourism programmes for German travellers in Sudan.
In order to increase awareness of the destination in the daily papers and special interest magazines, the group was accompanied by six journalists.
“We’re very confident that we can continue to grow the number of German tourists visiting the country significantly”, says Frank Grafenstein.
New hotel complexes that meet international standards are being developed along the Red Sea coast in the near future. Turkey is supporting the complete reconstruction of the former trading city and seaport in Suakin by 2020 and Russia is involved in developing the tourism infrastructure in the region around Dungonab.
72 unique diving sites along the Sudanese coast are being charted too. What makes the locations so special is their impressive biodiversity, a consequence of the strict fishery policies that are in place and that are monitored by three centres along the coast.