The website of legal firm Justus Rechtsanwälte was based on an outdated proprietary system and it was time for a revamp. The decision to use WordPress as the new CMS was quickly made: The customer already had experience with the system and the site consists for the most part of editorial articles. The task was to cleanly transfer the over 2000 articles into the new system while maintaining the site’s Google ranking. The responsive new website can be visited at www.kanzleimitte.de
Travelbike offers e-bike rental at locations throughout Germany and Austria on its website www.travelbike.com to suit every rider height and purpose. neusta Grafenstein has recently assumed overall responsibility for developing the customer’s rental platform and associated partner sites based on Typo3 and WordPress.
neusta Grafenstein is sailing into uncharted waters once again in 2018 and organising Fam Tours to unusual destinations. Sudan and Jamaica are inviting journalists and tour operators to join them on a journey of discovery.
Sudan – a rising star in the travel firmament
Sudan, up until now mostly unknown as a tourist destination, is a true insider’s tip. The up-and-coming country on the Red Sea still has treasures to be discovered by those looking for a truly special holiday destination. Its pristine coastlines are a paradise for swimmers and divers, and its culture, archaeology and history are nothing short of amazing. Besides the cultural aspects of the country, one of the main focuses of the press trip being held from the 5th to 13th of April is the underwater world. The number of participants is limited to eight.
Jamaica – Home of all right!
The feel-good island is seeking to attract tourists with its up-beat slogan. New, reasonably priced direct flights make it a breeze to get there. neusta Grafenstein is organising three press trips in 2018 in order to explore everything the island has to offer. The focus in May is on luxury and lifestyle, in June, we put activity holidays to the test and the July trip is all about deceleration and culture. The number of participants is limited to three to four in each case.
Please contact email@example.com to register for our press trips.
A travel guide and news magazine in one – with this new concept, Thailand Magazine hits the mark with readers and tour operators alike. It should come as no surprise that we can expect record participation this year, because neusta Grafenstein has managed to get an attractive new sales partner on board too. Passengers on long-haul flights with Condor can draw inspiration from the many facets Thailand has to offer. Neusta Grafenstein has been producing Thailand Magazine on behalf of the Thai Tourist Board for 15 years. It’s published each year in time for the CMT in February and features articles on local tourism, top chefs and Thailand for connoisseurs.
Different target groups need to be addressed in different ways. So far so good. The idea of providing first-time visitors with special content is new, however. Take websites for tourist destinations, for example. Every tourist wants to have a nice holiday. But everyone has a different idea of what that means. The cycling enthusiast plans his next tour, the family searches for the perfect holiday home, the “best ager” wants to go on a cruise.
The question is, how can all these different requirements be met with a justifiable amount of effort? The solution involved incorporating the idea of predictive content delivery into an intelligent website concept.
By using keywording, text analysis, fingerprinting, analysis and evaluation of the browsing habits of the visitor to the site, the system learns and is able to offer even first-time visitors of the website suitable content. In order to prevent the notorious echo chamber effect setting in and increase the amount of time spent on the site, relevant content from other fields of interest is displayed alongside.
The anonymous data that is collected allows a detailed analysis of the user’s interests to be performed and provides the operator the possibility of optimising their offering on a perpetual basis.
Despite the fact that there is a multitude of tools already on the market, sending out invites to event visitors and their on-site accreditation remains a headache for organisers. In most cases, it’s neither possible to customise the processes nor seamlessly integrate them. As a consequence, invitation cards or emails are still being sent out and the resultant registrations stored in interminable Excel lists. At the event itself, guest lists need to be searched through and name badges written by hand. Long queues and time-consuming reporting are the result.
neusta Grafenstein’s Software Development Department decided to tackle this problem on behalf of a well-known customer. They developed an inexpensive, customisable and re-usable solution that works reliably and leaves a lasting impression with guests.
QR codes are generated based on an Excel list of the guests to be invited, and these are then sent by email or postal invitation. It’s even possible to have a specific landing page for new registrations. At the event itself, the QR codes are scanned using a smartphone and the guest is registered as being present. Matching name badges can be printed immediately using a laptop and label printer.
The organiser can then see at all times how many guests are registered, are already on site and are still expected.
We at neusta Grafenstein love a challenge. Amongst other things, we specialise in putting unfamiliar destinations (back) on the touristic map. We succeeded in doing this with Iran a few years back, and now we’re striving to achieve similar success with Sudan.
As a follow-up to our participation in the ITB 2017 and the Interdive in Friedrichshafen, we organised the first Fam Tour for representatives of the media and tour operators in the little-known country on the Red Sea. The mix of participants turned out to be extremely propitious and the seeds that were planted are already bearing their first fruit. This has led to Sudan being included in the programmes of several tour operators. It was agreed to hold discussions on investment to develop the tourism infrastructure in the Red Sea State coastal province, specifically in the hotel industry and diving tourism. The next Fam Tour has been booked out for weeks. In April, journalists and tour operators will immerse themselves in the culture and the mysterious underwater world of Sudan – quite literally. In parallel to this, an additional trip is being offered focusing on cultural and round-trip tourism.
A few years ago, we successfully positioned Iran as a travel destination. Thanks to two extremely positive press trips, we were able to reach an audience of millions and Iran was included in numerous tour operators’ programmes.
Also in the case of Sudan, we have to counter the negative reporting of recent years with a positive message. Following the recent ending of sanctions against neighbouring Egypt, one can reasonably hope that the country will develop into an attractive tourist destination. With its pristine beaches and underwater worlds and its fascinating culture, it has much to offer. “The crucial issue is how Sudan is perceived by potential travellers when they are doing their online research”, says Frank Grafenstein, Managing Director of neusta Grafenstein. It’s for this reason that the agency is currently working on a three-pronged approach:
- Getting Sudan included in the tourism programme of cultural tour and diving holiday operators
- Public relations work aimed at German-language diving publications and quality media of the daily and weekly newspapers with a focus on online media
- Setting up a German-language website for Sudan that serves a mix of general interest and news articles.
We’re totally committed to the job of representing the Sudan and Iran successfully. Our success is reflected in our expertise representing all of our customers. Besides the Jamaican Tourist Board, it has allowed us to sign up tourism service providers like a new inbound in Oman. We’re assisting them in marketing their services on the European markets. Always on the search for new shores, we’ll be working hard over the coming months to get additional destinations in African and the Pacific region on board too.
Is it possible to reach 22.3 million Germans with less than 1000 euro? neusta Grafenstein and Jamaica show how it’s done. In the autumn of 2017, there was only one topic of discussion in the German media: The tough coalition negotiations involving German politicians, informally referred to as: Jamaica. And what does the sunny Caribbean island have to say about all this? It puts out a press release announcing a social media campaign directly referencing German politics.
This clever move generated huge media attention for the small country. Jamaican tourism policy goals were disseminated by all the major German media outlets, and even Tourism Minister Edmund Bartlett was featured in the TV coverage. The ads use charm and wit to poke fun at the coalition negotiations: “Christian says Jamaica is a long way off”/”No, man, just one non-stop flight” and “Angela says, Jamaica is an option”/”I say: All right, man”.
22.3 million Germans were reached with a budget of less than 1000 euro. The increasing number of people travelling to the country is testament to the success of the campaign: The number of visitors rose from 20.768 in 2016 to 30.000 by the end of 2017.
neusta Grafenstein’s campaign showed yet again the success of holistic marketing and combined PR and campaign to create an effective whole.
This enabled us to generate the greatest possible awareness with the smallest possible budget.
Here some examples from the media: Spiegel Online, ntv, Hamburger Morgenpost, Travelbook, neues Deutschland, Kronen Zeitung, Rhein-Zeitung, ab-in-den-urlaub.de, der Standard, Die Presse, Kleine Zeitung.