On the whole, tourism in Hesse has developed positively in recent years, but this is mainly due to the towns and cities. Rural areas, on the other hand, are stagnating, or even on the decline. They need new momentum and exciting tourism offerings. It is up to the local people here to make their home come alive. HA Hessen Agentur commissioned Grafenstein Freizeit- und Tourismuswerbung to create a guide and educational film highlighting the advantages of raising a region’s profile among tourists.
The guide serves as a tangible aid for companies looking to develop a tourism product. It explains step by step how a product is established, which target groups should be addressed and what support is available at regional and state level. As the guide is targeted towards people who are not from the tourism sector, a straightforward, motivating and inspirational tone was chosen.
Accompanying this, Grafenstein created an animated educational video summarising the most important points of the guide in an entertaining way. This can be used on its own or as an introduction to the guide. You can watch the video here (https://www.youtube.com/watch?v=-LoNxH2WnCE” https://www.youtube.com/watch?v=-LoNxH2WnCE).
Why is it worthwhile bringing nature and rural tourism to life? Frank Grafenstein, agency CEO, explains it like this: “More and more, people are longing for solidity, as well as nature and rural experiences in the local region, to recover from the hustle and bustle of their everyday lives. A long weekend in the countryside is the perfect way to accomplish this.”