Every winter, they appear again: the advertisements that make viewers yearn for summer and fun in the sun. They use the cold time of year to arouse longing. You can capitalise on this principle with this idea from the USA.
In Germany, it rains around 121 days a year in total. On average, this means 750 litres of rain per square metre. Why not capitalise on these facts and advertise with the help of Mother Nature?
How does it work?
A ready-made template with a text, logo, or message is laid on the ground. The areas that will be visible later are punched out of the template and sprayed with a special spray. The sprayed areas are now “impregnated” and therefore water-repellent. When it rains, the message appears.
The perfect way to advertise destinations, using our rainy weather to promote their sunshine. (http://rain.works/)
Do you want to advertise with rain as well? Get in touch with us!
Contact: firstname.lastname@example.org, (030) 80 58 59 2-0