1. Are you still in contact with the right decision makers?
The touristic landscape changes dramatically. Touristic products are sold and packed by a steady growing amount of (new) market participants like OTAs airlines, independent travel agents, supermarket chains, and special interest booking platforms …
2. Is your focus still on the right distribution channel?
The customer journeys of your guests are manifold. The digital disruption offers day by day new options for inspiration, information and booking.
3. Do you still understand your guest?
It is an individual story that brings your guest to your destination. Something they want to experience out of their social and cultural context. An understanding of all these different backgrounds is crucial for a successful marketing of you offer.
4. Do you measure your success?
Using the right KPIs is essential to optimize the marketing spent per booking. Gathering these information is a key task
5. Is the payment of your market representatives / marketing partner based on success ?
Target oriented budgets and success related payments for market representatives are the key drivers for a sustainable growth in your bookings.
6. Does your representation / marketing partner believe in your product?
When was the last time your representation / marketing partner surprised you with new ideas like efficient guerilla marketing actions, cross promotions, influencer marketing or a new media approach? Only when your representation / marketing representative is 100% convinced of your product they will go the extra mile for your success.
If you can’t answer these six questions with a definitive “Yes” it might be worth meeting us.
Who we are:
neusta Grafenstein is part of team neusta, the largest privately owned internet and marketing agency in Germany. With clients like TUI, DER TOURISTIK and other leading service providers in tourism. Since 18 years we work for DMCs, hotels and destinations on the continental European markets. Based in Berlin we are 18 experts dedicated to one target: Your success
Read our success stories:
How we increased the arrivals to Jamaica by 44% in 2017
How we pushed tourism to Sudan by 39% in 2017
How we built up the Iranian tourism market for the DMC Iran Doostan