Our services

Successful tourism marketing requires the holistic integration of concept, collaboration, content and sales activities. As a full-service agency, Grafenstein offers these four pillars of a good marketing strategy all under one roof. You will find an overview of the services we offer below.

Concept

We work with you to create a detailed analysis of your corporate identity, the services you offer, your goals and your target group. The aim is to identify the emotional essence of a destination / service provider.

  • Analysis & strategy (target group, source markets, competitors)
  • Strategic brand management (identity, positioning, structure)
  • CD and claim development
  • Cross-media communication concepts
  • Cross-marketing management (concept development, interaction)
  • Refinancing (e.g. sponsoring concepts)
  • Development of topics
  • Sustainable target group development
  • Marketing concepts
  • Communication concepts
  • Ongoing communication with the most important players in the tourism industry

Collaboration

This step is about identifying potential partners and persuading them to enter into a cooperation agreement. The aim is to generate campaign financing, realise synergies, increase reach – in short: to achieve more together.

  • Cross-promotions
  • Advertising sales
  • Barter deals
  • Marketing alliances
  • Sponsoring

Content

The quality of the content is crucial, irrespective of how it is packaged (blog, portrait, travel report, video, tweet etc.). It must be relevant, authentic and unique in order to interest the end customer.

  • Essays
  • Road movies
  • Interviews
  • Portraits
  • Photo spreads
  • Infographics
  • Press releases
  • Press packs
  • Blog posts
  • Pins/Pinterest
  • Facebook
  • Tweets
  • Videos

Distribution

The best content is useless if it doesn’t reach the consumer. This is why Grafenstein considers this particular pillar so important. Our marketing professionals develop a concept on which channels to use to most efficiently disseminate the content.

  • Media planning
  • Online advertising, classical, out-of-home media
  • Direct marketing
  • E-learning
  • Event marketing
  • Guerrilla marketing
  • Trade shows and exhibitions
  • SEO, SEM
  • Sales promotions
  • Websites, landing pages
  • National and regional magazines (B2B and B2C)
  • MICE communication
  • Customer magazines
  • E-magazines
  • Press conferences, press trips
  • Newsletters
  • Media monitoring to check effectiveness
  • Keeping in contact with media representatives
  • Handling inquiries from journalists
  • On and offline media cooperation

Tell us about your project!

We very much look forward to assisting you and getting your customers excited about your project. We employ our Holistic Content Marketing® method to identify and win over people who want to travel with you or to your destination.