Holistic Content Marketing

For more bookings by happy customers with Holistic Content Marketing

In order to effect travel decisions, we follow the principle of the Holistic Content Marketing®. This approach structures the complex tourism marketing workflow in a way that facilitates efficient and goal-oriented working

Become part of the positive customer experience

Understand your customers

Make your customers happy

Become part of the positive customer experience

Stay close to your customers at all stages of the customer journey – increasing their pre-holiday excitement, intensifying their enjoyment while on holiday and extending their post-holiday contentment. Someone who has a fantastic time on holiday becomes an ambassador, issuing those precious personal recommendations wherever they go.

Understand your customers

We discuss how your company is perceived by your customers, how you communicate with them as well as look at your company’s strengths and weaknesses. We also identify who your target groups are.

During this step, we put ourselves in the place of your end customers and analyse from their perspective the obstacles and inhibiting factors they encounter on the journey from initial inspiration to booking, and try to eliminate them.

Make your customers happy

We work with you to define goals. We devise a story format and determine which channels to use to disseminate the content on the market. If desired, we can also recruit potential sales and collaboration partners.

By using the Holistic Content Marketing® approach, we boost the image and level of public awareness of our customers in the long term – irrespective of whether they are a tourist destination or a tourism services provider.